What is GEO Score?
GEO (Generative Engine Optimization) Score is a proprietary metric (0-100) that measures
how well your content performs in AI search engines like ChatGPT, Perplexity, and Gemini.
Unlike traditional SEO metrics that track Google rankings, GEO Score focuses on:
- Citation frequency across AI platforms
- Content quality and relevance for AI models
- Structured data optimization
- E-E-A-T trust signals
- Information gain (unique value your content provides)
Excellent
85-100
High AI visibility, frequent citations
Needs Work
50-84
Moderate visibility, optimization needed
Critical
0-49
Low visibility, immediate action required
How We Calculate Your Score
Mar kedIn's GEO Score algorithm analyzes multiple factors:
- Citation Volume (40%): How often AI engines reference your content
- Content Quality (25%): Depth, accuracy, and uniqueness
- Structured Data (15%): Schema markup and metadata optimization
- Authority Signals (15%): Backlinks, domain age, expertise indicators
- Freshness (5%): Content recency and update frequency
Track Improvements Over Time
GEO Score updates daily, allowing you to:
- Monitor the impact of content optimizations
- Identify which pages need attention
- Compare performance across different topics
- Set benchmarks and track progress toward goals
- Get alerts when scores drop significantly
Use Cases
Content Teams: Prioritize which articles to optimize first based on GEO Score
SEO Agencies: Demonstrate ROI with AI search visibility metrics
E-commerce: Ensure product pages are discoverable via AI shopping assistants
Publishers: Track article performance in AI-generated news summaries